Find out why stay at home bees are really bad news

Sunday 11th Nov 2012

A very long while ago a man who wore a tie on the outside of his jumper bored me stupid about the laws of supply and demand.

I canít remember his name, but I do recall the low monotone of his voice and the whole Ďsí and Ďdí curves thing he was trying his best to get into my noddle.

I failed my O-Level economics (which goes a long way to explain why Iím not a millionaire yet), but some things still remain in the little grey cells.

ďIf the demand increases but supply is static or falls, then the price increases to compensate,Ē he would tell us.

Donít worry, Iím not about to lecture you on the work of Maynard Keynes or Adam Smith Ė but you need to pay attention because this involves honey.

Did you know that New Zealand bees have been on a go slow this year?

Rather than venture out to collect nectar and pollen to make honey, they have all been lazing around in the hive eating it instead.

Donít they realise how important this stuff is to us in Britain?

We are a nation who likes our hot toast and warm toddies liberally laced with the sweet ambrosia.

More importantly, there is a big fan base right here at the Good Life Letter who recognise the health-giving value of good quality raw produce.

So, whatís been happening then? Let me enlighten you.

Itís not a malaise on the part of the humble insect, but the dratted weather that has caused the problem.

New Zealand has been bashed and battered by storms and gales.

In the face of such nasty conditions the bees canít get out to forage so they revert to survival mode.

Back to the economics then.

Output has fallen for the first time in many years, and demand is growing around the world Ė guess what that does to price?

As the price pressure builds, a few producers are starting to blend honey together to maintain a supply.

This means that the consumer thinks they are buying pure Manuka but are unaware that it is being mixed with cheaper, poorer quality products.

A bit like a landlord watering his beer Ė a dastardly deed if ever there was one.

A bit of good news

Depressing reading isnít it?

Over the past few months I have been in contact with our artisan honey producers in Christchurch, making sure we can get our hands on the real McCoy again this year.

And hereís the best news going...our fresh batch is just in, sitting smiling at me in the warehouse.

[Click here to make sure you get a supply of pure, raw Manuka honey]

I always have to go and have a look at a pallet of honey when it arrives.

Feeling like a kid on Christmas morning, I want to shout to everyone that this is the very best of the best.

And this year it seems the food writers agree as they have awarded the New Zealand Herald Viva Gourmet Award to J Friend & Co.

Whilst I did congratulate them on winning the award, it did set my spider senses tingling.

I already knew about the weather effect on the harvest, plus the problems with bee colonies dying in the US as a result of varroa mites and disease (and maybe overuse of pesticides).

This reduces the global supply of honey.

Now with a prestigious award glinting in the sunshine, our good friends have just driven up demand and that haunting drone of a voice started to play in my head.

Supply down...demand up...price inflates. Oh Bugger!

I feared the worst for the new delivery, opening the invoice with my eyes half closed, praying that I didnít need to break bad news to you all.

BUT great news Ė our price remains the same.

Our honey is the same high quality, in fact now award winning high quality, which it has always been.

[Act quickly now to get your honey while you can Ė click here]

Remember why we like this honey so much

This remains some of the highest quality pure, raw Manuka honey in the market, and is lovingly processed by true artisans.

Each jar has its own story to tell, and you can find out by keying in the serial number to their website.

You then get to meet the beekeeper who tended the bees that made it.

One of the great things about this honey is the fact it is made with certified organic single-varietal honey from local beekeepers.

There is no mixing, no watering down Ė every jar is from a single hive and has the minimum amount of processing to keep it as natural as possible.

Just to remind you of why this is the best in the business, it:

- Is 100% Organic

- Can be traced, by you, back to the individual beekeeper who provided it

- Is packed full of anti-oxidant, anti viral and anti inflammatory properties

- Is never going to turn to crystals in the cupboard

- Is the FIRST honey in the world to be certified as carbon neutral

- Is completely unblended so that each jar is from the same year, the same farm and the same hive.

Now in every other year we get a mad rush for this product which is easily the most sought after health remedy that we provide, and this will be the last of this season's harvest. Make sure that you donít miss out - get your order in early.

The pallet of gold will very quickly disappear and we wonít get any more this year.

I have already began talking to the chaps about our new season honey in March, but that depends on whether the bees are out and about early.

It also means we have to hope that the horrendous problems of colony collapse disorder that the States has suffered doesnít travel to the ĎLand of the Long White Cloudí.

Donít forget that back in March this year I told you that the honey crop was at the highest rating according the UMF scale.

This test isnít something I take a lot of notice of as it is basically a way for some producers to make a claim about the healing power of their honey, however, when the raw material scores so highly it is worthy of note.

That just makes it even more important to get a few jars in to banish the winter blues and cure a wide range of problems naturally.

[Just one click to restock your medicine cabinet and kitchen cupboard]

Yours, as always




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