Krill oil really does make sense; don't fall for other fishy tales

The Good Life Letter 

27th March 2016

Jacques Cousteau, the intrepid undersea explorer once said, 'The future of nutrition is found in the ocean'.

But it wasn't fish that he was talking about. I'm sure he was already aware of all those omega 3s and fish oils… or was he? …actually, I'm not 100% sure what he was talking about.

But I BELIEVE he was talking about all those other nutritional secrets held within the ocean depths.

When you think about how much of the earth’s surface is covered by the great oceans and the fact that we utilise so few of its resources for food, you can begin to understand what he could have meant.

A quick Google tells me that 71% of the surface of the earth is covered by the oceans and more importantly that they represent 99% of the living space on the planet.

Yet we send boats out to catch a few species of fish using wasteful and damaging methods and do little to protect the environment or replenish its stocks.

Are we really missing out on something that we could all be benefitting from?

In a 2009 study(1) we humans amount to around 335 million tonnes of biomass with something like 650 million tonnes of cows running around the planet trying to feed us, in the process they consume huge amounts of plant biomass.

Again a highly inefficient food chain... even if a nice juicy steak does taste sooooo good!

Looking further into the study the only true species which comes even close to these numbers (bearing in mind that ants and termites comprise upto 14,000 separate species before I get too many angry e-mails!) is the Antarctic Krill which had 379 million tonnes – yet we do so little with it.

This shrimp like creature is abundant in our oceans and provides food for many of the great whales who gorge on them.

So do many of the fish species that we hunt for our tables such as cod, salmon, mackerel and herring.

You know –  the fish we should be eating because they are packed with good and essential oils and fats, the fish whose carcasses are fermented and stripped with powerful acids and alkalis to generate the fish oils we are encouraged to take...

...but do you know where these fish get their oils and fats from in the first place?

Stop using cheap cod liver oil and fish oil supplements – get your essential oils from plentiful krill

Find the best link in the health chain

Based on the concept 'we are what we eat' I should really be a large pile of vegetables and fruit with a significant chunk of red and white meat, some fish, lots of shellfish and a pool of tea, coffee and alcohol... with a drizzle of chocolate thrown in for good measure...

...not an appealing thought I grant you, but bear with me for a moment.

My point is that the things I eat tend to dictate what resources my body has available to it and therefore what it can use to build my body as best it can (good luck with the pile of Hot Cross Buns and Easter Eggs that is on the cards for today!).

This is true of every other animal and plant on the planet.

So when we are exhorted to eat more oily fish because it will boost the good omega-3 levels in our bodies it is a good thing, as this will be there to support our cardiovascular system, our joints and our brains.

But with fish stocks reducing and pollution levels in the sea rising, are we really doing the best thing we can if we use cheap cod liver oil capsules?

I have collected together some pretty frightening information about how these products are actually made – click here to find out the real truth.

Rather than waiting for the essential and healthy oils to get to the fish in the food chain, wouldn’t it make sense to track them back to the foods the fish eat and make use of them there?

Remember the 379 million tonnes of krill I mentioned earlier? Well it turns out that this is actually a far better way for us to get the healthy oils we need rather than culling so many fish.

By using krill we achieve the following benefits:

  • Pollution levels found in the predator species are concentrated by them over a period of time as they feed in differing locations, however, krill have short life spans and encounter virtually no toxic environments, hence they are pollution free. Think Krill is exclusively harvested from the clean Antarctic waters which means it is free from heavy metals and other common toxins.
  • Krill contains more available and absorbable forms of the essential ‘fish oils’ known as DHA and EPA as they are stored as simple phospholipids. Fish contain the same oils (though often in lower quantities so needing concentration in industrial processing) but as more complex triglycerides which our bodies can’t use as effectively.
  • The Antarctic Krill species is very abundant and the methods of obtaining it from the sea do not destroy habitats that other fish and plant species need. The Krill oil used in Think Krill product is Eco-Harvested, this technology uses a specially designed trawl system and direct hose connection between the trawl and the vessel, which holds a special mechanism that singles out unwanted by-catch (non-krill species) and releases it unharmed.

Discover how Think Krill can make a difference to your daily health

A cautionary note

Not all krill oil is the real deal.

As in many other areas of life the unscrupulous, devious and downright thieving forms of human life are active in the health world.

There are those who would have you believe that their nice cheap krill oil is all that you need – but you would be wasting your money if you believed them.

The supermarket and large retailer aisles are loaded with these products, but you’ll find that the small print on the packs says that only a fraction of the oil is krill and that it has been mixed with a ‘blend of other healthy fish oils’... really?

You will only get the benefits of pure omega-3 oil in those packs where 100% krill is used, and where the sourced krill has the right balance of DHA and EPA that you need.

That’s why we stock Think Krill – it is absolutely 100% krill oil, and has two distinct formulations for the brain and heart and the other specifically for joints.

Think Krill are the only people to make this special joint formula – and right now there is a saving to be had of £2.00 a box. Surely good sense all round?

I hope you all enjoy a Happy Easter.

Yours, as always



(1) Atkinson, A., Siegel, V., Pakhomov, E. A., Jessopp, M. J., & Loeb, V. (2009). A re-appraisal of the total biomass and annual production of Antarctic krill. Deep Sea Research Part I: Oceanographic Research Papers, 56(5), 727-740.

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